Authenticity MATTERS

Every decision we make in our lives is a piece of communication.

It's our way of saying something about who we are and what we believe. This is why authenticity matters. This is why you have to say and do the things you actually believe. Because the things you say and do are symbols of who you are, and we look for those symbols so we can find people who believe what we believe.

If you're putting out false symbols, you will attract people to those symbols, but you won't be able to form trust with them.

The goal of putting something out there, if you say what you believe and you do what you believe, you will attract people who believe what you believe.

- Simon Sinek

While the above did not come from my own mind, I wanted to share it because I think it's valuable to our ongoing conversation together. I hope you agree!